Radio Analysis

Radio 1 ( Annie mac )

The Annie Mac show on radio 1 is a music based show which is presented on a friday night at 7:00pm till 9:00pm and is a "warm up for the weekend". The show is played at a prime time of when people are on their way out on a friday night or even staying in and getting excited for the weekend. The show is very upbeat and fresh. The target audience for this show is around 16-26 due to the fact the presenter is a popular young character and that comes across in her show. by researching into her show i found out that her show was played at the time of the night fo when the weekend starts which is exactly what wold attract younger audiences becuase they will be going out and enjoying themselves.

The presenter annie mac uses alot of mini mixies and Djs in her shows which also helps become more popular as alot of young listeners enjoy the djs songs played on her show. the show is played live every friday but is kept on her webpage until the next show is played. You can also download podcasts which is again targeted towards younger people as they enjoy having them on their phones/ipods.
The show uses vibrant idents which are loud and cheerful which represent the style of the show being exciting and fun. The first ident heard on the show was " Radio 1 with annie mac, the only place to be on a Friday night!" To use a bold introduction will catch the attention of the listeners straight away and will make them want to listen. Just listening to the ident at the start griped me straigt away and  kind of tells us already of how the shows trying to target a certain audience by the way its being said. The presenter talks in a chatty, bubbly tone but has long pauses due to the fact the song playing in the background is the next song being played on air. Annie mac is very known for her grear djing skills and is great for talking about the genres of songs etc thats why her show uses alot of varitey of music. Anybody who enjoys dance/base/house music would love this station however the fact the presenter is of a younger age immediatley focuses on the younger audience.

Asda fm Live in store Radio

In store asda have created there own radio station which is then played throughtout while customers are shopping. They introduce charts old and new which is great to target diffrent audiences. Its very clever how they have created their own station as not many retailers do this they would play a cd with songs on. This station influences shoppers to by a particular product as they talk about whats on specail offer in the store or what meals can be made from a low cost which is great for targeting paretns shopping for familys. I think the target audience for this station is for families and people betwee 20- 50. This is because i believe students will be looking for low costs food which is presented on air and how to make quick easy meals. Also parents for family meals looking for non expensive meals to cook at home.

The presenter uses a very formal tone to his voice which is great for informing customers of whats in store. However aswell as being quite formal he uses a happy and cheerful tones throughout. This is because he is trying to focus on making the customers feel at ease when shopping around and at the same time introducing them to what theve got in store. I feel this is an advantage to asda that they have introduced a live radio as not many stores do this which i think is a great idea.

This show is completey diffrent to annie macs show. This is becuase the target audience are completey diffrent by the way the presenter talks, music on the show and the overall style. The asda radio also doesnt involve soundbeds which annie macs show does which also links in with what audience they are tryin to capture and how they entertain that audience.

BBC Asian Network

This is a show brought to you from bbc called Asian network. The show i will be talkin about is the weekend morning shows.

The soundbed behind the presenter is asian music which links in with the style of the show which is " asian network". The presenter has an aisian accent which then again fits in with the style of the show, being aisian also helps the audience feel the link of aisian music which all fits in with each other. He also speaks quite slowly but at a face pace which tells me hes focusing on a target audience of around 27- 48, They also use idents which are quite and not in your face like " Good morning" " welcome" ect

The songs played are of a wide varitety, slow and fast which is great for everyone. The start of the shows song is very slow which is becasue its a morning show and is slowly waking up the listeners.The songs then gradually become more upbeat as the morning progresses.

This show is very diffrent to the two other shows ive anaylised as the presenter, music and overall styles are compllety diffrent which also make therye target audiences diffrent.

Bibliography:

1.) http://www.bbc.co.uk/programmes/b006wqdc  ( Annie mac)

2.) http://www.mediauk.com/radio/602/asdafm-live  (Asda)

3.) http://www.bbc.co.uk/programmes/b00qxyv8  ( bbc asian network )