Re submission
Music based programming
Amy Ford
43.1
Radio 1 (AnnieMac)
The Annie Mac show on radio 1 is a music based show, which is presented on a Friday night at 7:00pm till 9:00pm and is a "warm up for the weekend". The show is played at a prime time of when people are on their way out on a Friday night or even staying in and getting excited for the weekend. The show is very upbeat and fresh. The target audience for this show is around 16-26 due to the fact the presenter is a popular young character and that comes across in her show. By researching into her show I found out that her show was played at the time of the night for when the weekend starts which is exactly what would attract younger audiences because they will be going out and enjoying themselves.
The presenter Annie Mac uses alot of mini mixes and Djs in her shows, which also helps become more popular as alot of young listeners, enjoy the djs songs played on her show. The show is played live every Friday but is kept on her webpage until the next show is played. You can also download podcasts, which is again targeted towards younger people as they enjoy having them on their phones/ipods.
The show uses vibrant idents, which are loud and cheerful which represent the style of the show being exciting and fun. The first ident heard on the show was " Radio 1 with Annie Mac, the only place to be on a Friday night!" To use a bold introduction will catch the attention of the listeners straight away and will make them want to listen. Just listening to the ident at the start griped me straight away and kind of tells us already of how the shows trying to target a certain audience by the way its being said. The presenter talks in a chatty, bubbly tone but has long pauses due to the fact the song playing in the background is the next song being played
on air. Annie Mac is very well known for her great dj skills and is great for talking about the genres of songs and artists that’s why her show uses a lot of variety of music. Anybody who enjoys dance/base/house music would love this station however the fact the presenter is of a younger age immediately focuses on the younger audience.
The presenter of the show uses very informal language that is great for the target audience as they are younger and feel more comfortable as she’s chatting instead of informing seriously like a radio station Bbc wm. The tone of the show is very upbeat this is because she’s trying to get the listeners in the mood for a night out and this also comes across in her music and the sound beds that were very upbeat. The presenter of this show is very direct she’s always talking to the listeners about what music’s up next and some facts about it. The projection of her voice is quite energetic and filled with excitement that fits the style of the show. The pace of the show is very fast which fits the genre of the show.
Asda fm Live in store Radio
In store Asda have created their own radio station, which is then played throughout while customers are shopping. They introduce charts old and new which is great to target different audiences. Its very clever how they have created their own station as not many retailers do this they would play a cd with songs on. This station influences shoppers to by a particular product as they talk about what’s on special offer in the store or what meals can be made from a low cost which is great for targeting parents shopping for family’s. I think the target audience for this station is for families and people between 20- 50. This is because I believe students will be looking for low costs food, which is presented on air and how to make quick easy meals. Also parents for family meals looking for non-expensive meals to cook at home.
The presenter uses a very formal tone to his voice that is great for informing customers of what’s in store. However aswell as being quite formal he uses happy and cheerful tones throughout. This is because he is trying to focus on making the customers feel at ease when shopping around and at the same time introducing them to what’s in store. I feel this is an advantage to Asda that they have introduced a live radio as not many stores do this which i think is a great idea.
This show is completely different to Annie Macs show. This is because the target audiences are completely different by the way the presenter talks, music on the show and the overall style. The Asda radio also doesn’t involve sound beds which Annie Macs show does which also links in with what audience they are trying to capture and how they entertain that audience.
I found this station had very formal presenters which came across in their speech and spoke very directly to the listeners. I think this style was best for what the target audience was for shoppers. The pace of the show was very slow which gave time for the audience to take in the information given but the risk of a slow paced show is that is can become boring which can lose listeners. The pitch of the presenter is of a low inflection this is because he’s informing us of what’s at the supermarket and not particular trying to entertain us. This station is not a music based station as you can tell by listening however songs are included which are of a variety which can be enjoyed by everyone as they would use music beds often and include more music rather than dialogue. I found the pauses quite long which is building anticipation for the listeners wanting to know what other offers are in store.
BBC Asian Network
This is a show brought to you from the BBC which is called Asian network. The show I will be talking about is the weekend mornings show which is on air at 7 till 9 to wake up the listeners on the weekend.The sounded behind the presenter is Asian music that links in with the style of the show, which is " Asian network". The presenter has an Asian accent that then again fits in with the style of the show, being Asian also helps the audience feel the link of Asian music which all fits in with each other. Using Asian presenters will help make the listeners feel comfortable as using a British presenters would maybe confuse listener’s into thinking it’s a British based station and not an Asian one. He also speaks quite slowly but at a face pace which tells me he’s focusing on a target audience of around 27- 48 because being more fast paced is focusing on a much younger audience who listen to very informal stations. They also use idents, which are quite and not in your face like " Good morning" " welcome" rather than The Annie Mac show they use idents such as “ the place to be on a Friday night!”
The songs played are of a wide variety, slow and fast paced which is great for everyone. The start of the shows song is very slow which is because it’s a morning show and is slowly waking up the listeners. The songs then gradually become more upbeat as the morning progresses.
While listening to the show I realised the presenters have a high inflection. They use this technique to waken the listeners and also draw them in by being friendly and happy. Pace of the show is quite slow without being boring which down to the way the presenters speak and the way they use sound beds behind the dialogue to liven up the speech. They introduce each song with a pause, which gives a time for the presenters to play the song they are introducing. The pauses the presenters used are for the audience to catch up and steady them as they are gaining some information about what’s coming up. They also use pauses to give time to play a song. The presenter’s projection of the show is very energetic which provides a sense of joy to the listeners. They’ve used this style of projection to liven the audience. The proxemics of the presenters is spaced quite far from the microphones they do this as they can speak a lot loudly and more energetic. They could be close to the microphone, which would be a lot more personal to the listeners and intimate. As it’s a morning show using energetic tones and being more joyful will awaken the audience. The tone of this particular show was very light hearted and informal. This fits better with the style of the show as using a formal style would defer the fact that the presenters are trying to wake up the listeners in the morning. The also are indirect as they chat amongst themselves which can be come across as if the listeners are being forgotten, however this shows has a very chatty style but still realizes the listeners when they then introduce the songs and talk about what’s up next.
All the shows stick with the styles of the shows by sticking to their modes of addresses, which help gain their intended audiences. I feel the main problem each station involves is the target audiences they cover for example Asian networks main audience is that more likely the audience will be of anAsian culture which lowers the listening figures as the population in Britain have more British than Asian cultures. The radio 1s Annie Mac shows audience is for ages around 16- 24 which really narrows the listeners for the show as they are more student based rather than small children , senior citizens and families. The shows that would target all audience would be shows like heart and brmb which have a variety of songs and speak with energetic but serious tones. Asda fm targets families and middle aged listeners. This straight away rules out young children and teenagers. Students who attend university might be able to gain from this station as they introduce meal deals and low priced foods which they might be interested in.
